American hemp farmers have the best chance of success when they focus on producing value added goods. The high demand for hemp biomass arises out of the consumer demand for cannabidiol – or CBD. CBD is one of the main components in hemp. According to Motley Fool, consumers spent nearly $5 billion in 2019 on CBD products. These products included everything from creams, lotions and salves to gummy bears, bath bombs, tinctures and teas. On average, it costs farmers around $15,000 to $18,000 per acre just for seeds. In addition, there are also expenses related to labor, cultivation and harvesting. To be able to create a profit, farmers will need to have a good marketing strategy, particularly if they wish to break into the CBD marketplace.